Connie and Harald Esendam established PlentyFlora in 2002 with a lot of help from friends.
The first flowers were sold at X-mas time 2002 on the side of the road...
Harald earned his horticultural degree in Holland in 1978 and build up work experience at the Research Centre for Flowers in Aalsmeer (Holland) and the breeding company Terra Nigra (De Kwakel in Holland). Terra Nigra is a global player in cut flower Gerbera and Rose breeding. For 10 years Harald was leading the Research and Breeding team at Terra Nigra. In that period Terra Nigra developed the Mini gerbera, which found its place in the European market with its features of a longer vase-life (average 30% longer), easier to combine with other flowers and multiple purposes in use (think of cakes, hairdo's and buttonholes).
In 1995, Connie, Harald moved from the Netherlands to New Zealand and landed in Rotorua, where Harald worked at the Research Department of Carter Holt Harvey. Harald was involved in leading the production team in the somatic embryogenesis program, building a Research Greenhouse and managing the Tokoroa Radiata Pine Nursery.
All the above provides Harald with strong connections both in the Dutch Floricultural industry as well as in the New Zealand community in order to secure the best product for the New Zealand Florists and their customers.
Connie's background lies in the field of office management. Connie is the main drive behind the administrative and marketing part of PlentyFlora.
Harald and Connie both work hands-on in the glasshouse as well, which gives them a close insight of where improvements/changes need to be made. They are in close contact with their customers and find a good relationship with their customers of utmost importance.
Using their different expertise, together Harald and Connie make a strong team, aiming to offer a quality product and good service.
They can not do this without the full PlentyFlora team's commitment. The rest of the team currently consists of:
Chris Doorman (operational manager) and Tania McAdams (senior horticultural worker), Ian Baldwin and Nathan Smith (technical support).